Are you a beauty, fashion or lifestyle blogger? Are you a
youtuber? Or are you snapchat famous? Are you trying to find a way to get tickets to NYFW?
If you are in the social media, blogging, or youtube world
with a following , you are an influencer. And as an
influencer you can go to New York Fashion Week.
My first time at
NYFW:
I was incredibly overwhelmed last December/January preparing
for NYFW. I finally posted on Instagram that I needed help and advice with how
to get tickets. Luckily, Chelsea from Truelane reached out to me for coffee and
educated me about NYFW. Her help and guidance helped me get to my first NYFW in
February.
My first NYFW was such a learning experience and you can read about it here.
My first NYFW was such a learning experience and you can read about it here.
So I’m here today to pass along the advice and guidance to help you get to
your first NYFW.
First, here’s a few
things to know about to NYFW:
NYFW fashion week happens twice a year.
Once in February and
again in September. If you aren’t going to the September shows, use this guide
for February!
Venues:
This
year the shows are held Skylight Clarkson Square and the Shop @NYFW. There are also
shows held in other venues in New York.
Street photographers:
Camp out outside of the venues. You can see them get super
excited if a huge influencer walks out of the venue. They also will stop you if
they like your outfit. The best way to get your photos if they decide to take your
photo is to exchange business cards or Instagram handles with them on the
street.
Network:
Aside from fashion week shows and photographers, there are
tons of bloggers and influencers who attend NYFW. Don’t be afraid to reach out
and schedule coffee dates and brunches! If there are also any brands you want
to connect with from New York, also reach out to them!
Alright, now the moment you’ve been waiting for.
Here is how to get to
tickets to NYFW:
1. (2-3 Months Before) Decide
what dates you want to go.
NYFW is happening on September 7th-13th
this year. In February, NYFW will be from February 8th-February 16th
2018.
I decided I was going to September NYFW in late spring. I’m
about to start a master’s program and I thought fashion week would be a fun
last hurrah before I get serious with school. I also know I won’t be able to
attend the February fashion week.
Advice: You don’t have to go to the entire week of fashion week. In
fact, I recommend just going a few days.
Going to a day full of shows is fun but it is also
exhausting. I’m planning on going four days in September and attending shows mainly
on the weekend and a few during the week. Personally, I also use my time in New York to
catch up with girlfriends and schedule photo shoots. So don’t overbook yourself if you
want to enjoy the shows, networking, and a photo shoot!
2. (One Month Before) After you decide the dates
you’re going to go. Pull up the NYFW September Schedule here.
Download the PDF
for your reference. Highlight all the shows you want to attend.
3. (One Month Before) Next
head to Modem online here.
This is an online list of all the brand or PR contacts. Look for all the
designers/shows you want to attend and email each of their PR Teams/contacts
listed.
Advice: Your email should be simple.
Explain who you are (blogger, influencer, etc.) and request a ticket to see
their show. Share any relevant information you might want to share with them –
like wanting to write a post on the show or a video. And send it.
Also, I would reach out to as many brands/PR teams as possible! I literally email the entire list of shows for every day I'm available to attend NYFW.
Also, I would reach out to as many brands/PR teams as possible! I literally email the entire list of shows for every day I'm available to attend NYFW.
This is the main source I use to find contacts for brands and PR contacts. If you know of any other resources, please let me know!
4. (One Month Before) Apply
& Download GPS Radar
Most designers/shows will send your tickets to this app. So
download this either or during while you’re reaching out to brands and PR teams
for tickets. If you get admitted to GPS Radar, you can directly reach out to
brands/shows on the website.
5. Follow up with the PR
teams and brands 2 weeks before the show if they haven’t gotten back to you. Fashion
week is a busy time for them and it’s totally fine to follow up.
6. Get Invited
Hooray! You get to go to a show! One thing I would do is ask
the PR person who granted you a ticket if there are any other shows that you
could also request tickets to. Be sure to thank the person for the invite!
7. Attend the Shows
So some shows start an
hour late and other shows start right on time.
Advice: Get there 30 min early especially if you’re given a standing room only ticket. You may be ushered into the venue OR if the show is overbooked, asked to wait in another line of standing room only ticket holders. Don’t fret if you don’t get inside, I’ve seen huge bloggers not be admitted into the venue if it was already at capacity.
I’m speaking from
experience because I missed the Badgley Mischka show last February.
I came
right on time because I assumed the show was going to start late. I got in the
venue but got ushered into a massive standing room ticket line. I watched the
show literally right outside of the room on the big screen because the room was
full. I ended up making a friend in line though!
Advice: Get there 30 min early especially if you’re given a standing room only ticket. You may be ushered into the venue OR if the show is overbooked, asked to wait in another line of standing room only ticket holders. Don’t fret if you don’t get inside, I’ve seen huge bloggers not be admitted into the venue if it was already at capacity.
If you end up in the venue, but not the actually room where
the show is taking place: Take the time to explore the venue, get some water,
and network with the other people around you.
I hope this post helps you get tickets to NYFW!
Please let
me know if you have any more questions specific to NYFW. I’ll also be there in
September! So if you’re a brand or blogger who wants to collaborate before or
during fashion week, please let me know!
Feel free to share and pin this post:
Thank you also to Hautee for this waist tie dress! I can't wait to take it with me to NYFW!
You can also shop the tie waist dress trend for under $100:
Love,
This is amazing! Thanks for sharing girl x
ReplyDeleteThanks for the advice! I was given the opportunity to get a press pass maybe 4 years ago, but I had another conflict. So maybe I'll try to go in 2018.
ReplyDelete-GG
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